New Barbie Doll Represents Person With Down Syndrome

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Mattel's new Barbie with Down syndrome (Credit: Mattel Inc.)

On April 25, 2023, Mattel unveiled the latest addition to their Barbie Fashionistas collection — a doll with Down syndrome. The world's largest toy maker hopes it will allow more children to connect with Barbie.

"Our goal is to enable all children to see themselves in Barbie while also encouraging children to play with dolls who do not look like themselves," said Mattel EVP Lisa McKnight.

What is Down syndrome?

All human cells contain thread-like structures known as chromosomes. They carry DNA, which controls how the body grows and functions. Each cell usually contains 23 pairs of chromosomes. But sometimes, there may be more. This results in a genetic condition. Down syndrome occurs when there is an extra copy of chromosome 21.

Children with Down syndrome typically reach developmental milestones — like walking and talking — a little later than most kids. They also share some physical features. These include a flattened face and almond-shaped eyes that slant upward.

The new Barbie

Mattel worked closely with the National Down Syndrome Society (NDSS) to ensure that the doll accurately represented a person with Down syndrome. Her rounder face, smaller ears, flat nasal bridge, and upward-slanted eyes are illustrative of people with the condition.

The new Barbie is part of the Fashionistas collection that promotes diversity and inclusiveness (Credit: Mattel Inc.)

The new Barbie's blue and yellow dress is decorated with butterflies. It represents colors and symbols associated with Down syndrome awareness. The doll's pink pendant necklace features three inverted arrows. They symbolize the three chromosomes that cause the condition. The arrows also represent "the lucky few" who have someone with Down syndrome in their life.

The new Barbie doll is the latest in Mattel's efforts toward becoming the "most diverse doll line" in the market. Since 2016 the Barbie Fashionistas collection has grown to include 35 skin tones, 97 hairstyles, and nine body types. It also features a doll that uses a wheelchair, a doll with hearing aids, and a doll without hair.

Resources: theguardian.com, Mattel.Inc.. NDSS.org

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161 Comments
  • akamoga
    akamogaabout 2 years
    This just makes me so happy because Barbie has evolved so much over the past years and to see that they are including all of this diversity really , just brings me JOY!🤗
    • oreocookie64
      oreocookie64about 2 years
      This is awesome for people with down syndrome bc it shows ppl really do care about the disabled!
      • md32128
        md32128about 2 years
        Wow that's amazing I'm glad they are doing this, bc ppl need to know about this stuff and to let ppl know people with Down Syndrome are not different from anyone!
        • skunklover
          skunkloverabout 2 years
          That is awesome! I am glad they are doing this!
          • mango_leaf_18
            mango_leaf_18about 2 years
            This proves that barbies are for anyone!!!:>
            • af001
              af001about 2 years
              this is so sad
              • af001
                af001about 2 years
                yea i'm glad barbie dolls are made for everyone
                • songunicorn17
                  songunicorn17about 2 years
                  That is so nice!!! I am glad Barbie is making dolls for EVERYONE! 😀
                  • kecicoru-165949134784
                    im tan im tall im young im handsome try to knock me down but i won protection (i love that song)
                    • kecicoru-165949134784
                      i love barbie