Lady Gaga - Polaroid's New Chief Creative Officer!

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Lady Gaga’s quirky and imaginative outfits never fail to stun us, so it should comes as no surprise that having conquered the music world, she has now decided to try her hand at design. And, the newly appointed Chief Creative Officer for camera manufacturer Polaroid, is off to a running start with a number of innovative products that were recently introduced under the 'Polaroid Grey Label' brand.

Her most exciting innovation is a pair of sunglasses, which like Gaga, are anything but ordinary. The Polarez GL20 are the first shades that not only protect the eyes, but also, take pictures. Fitted inside the lens is a camera and two embedded 1.5" LCD displays. This allows the wearer to snap pictures, playback recorded images, watch preloaded slideshows and video and even, enable real-time photo sharing.

What sparked this idea? Lady Gaga says that during her Fame Ball tour, she patched together similar glasses by stringing together two iPod screens to play movies. They worked so well, she figured other people would like them too!

Taking inspiration from the glasses she wore in her 'Poker Face' video, Gaga's new sunglasses have a hyperbolic design and 'almost goggle-ish' lens. The camera sits above the bridge of the nose, while the displays land just below the line of vision - Yes, believe it or not, you can still see what's ahead of you!

The sunglasses are not the only technological innovations Gaga has recently unveiled. She also showcased a 'zero ink' instant digital camera and a mobile printer. While the mobile printer, priced at $149.99 USD, will be in stores by May 2011, the other two will not be available until much later this year! I wonder what other fun things she will think up of next!

Resources:tecca.com, polaroid.com,pcworld.com

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MLA8

Liu, June. “Lady Gaga - Polaroid's New Chief Creative Officer!.” DOGOnews, DOGO Media, Inc., 31 Jan, 2011, www.dogonews.com/2011/1/31/lady-gagas-latest-creationsunglasses-with-built-in-camera. Accessed 10 Jul. 2025.

MLA7

Liu, June. “Lady Gaga - Polaroid's New Chief Creative Officer!.” DOGOnews, DOGO Media, Inc., 31 Jan, 2011, Web. 10 Jul. 2025.

Generate citations in MLA, APA, & Chicago formats

APA

Liu, J. (2011, January 31). Lady Gaga - Polaroid's New Chief Creative Officer!. Retrieved 2025, July 10, from https://www.dogonews.com/2011/1/31/lady-gagas-latest-creationsunglasses-with-built-in-camera

Generate citations in MLA, APA, & Chicago formats

Chicago

Liu, June. “Lady Gaga - Polaroid's New Chief Creative Officer!.” DOGOnews. January 31, 2011. Accessed July 10, 2025. https://www.dogonews.com/2011/1/31/lady-gagas-latest-creationsunglasses-with-built-in-camera.
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450 Comments
  • Ashley.m.Melendezover 14 years
    I wish i could see lady gaga and get her auto graph.
    Reply
    • tyquealover 14 years
      these glasses are so popular...cant wait untill i find out how much they cost.....i just might get them for a close family member.......
      Reply
      • nyshaeover 14 years
        lady gaga glasses are poppin omq
        Reply
        • prinsessover 14 years
          hey u are so good at your singing ur good
          Reply
          • tinyaover 14 years
            i luv the lady gaga glasses this id the best artice i ever read and im suck a huge fan of lady gaga and i want those glasses lol
            Reply
            • gabriel bakerover 14 years
              i love it
              Reply
              • odalysover 14 years
                i loved learning about lady gaga glasses it was so exciting and they were nice the article was fun to read!!
                Reply
                • joselyn cover 14 years
                  Omg so cool I would luv to get that as a bday present lolololo. 2 take pictures fast
                  Reply
                  • joselyn cover 14 years
                    Omg so cool I would luv to get that as a bday present lolololo. 2 take pictures fast
                    Reply
                    • Silverover 14 years
                      sweet, my mum would never by me them and my 2 older brothers Noah, Will, hate lady gaga and i love taylor swift, and my little sister, Glee, likes Selena Gomez (?) and my older sister Alex likes Taylor swift as well and i wonder if they sell them in stores.
                      Reply

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                      Generate citations in MLA, APA, & Chicago formats

                      MLA8

                      Liu, June. “Lady Gaga - Polaroid's New Chief Creative Officer!.” DOGOnews, DOGO Media, Inc., 31 Jan, 2011, www.dogonews.com/2011/1/31/lady-gagas-latest-creationsunglasses-with-built-in-camera. Accessed 10 Jul. 2025.

                      MLA7

                      Liu, June. “Lady Gaga - Polaroid's New Chief Creative Officer!.” DOGOnews, DOGO Media, Inc., 31 Jan, 2011, Web. 10 Jul. 2025.

                      Chicago

                      Liu, June. “Lady Gaga - Polaroid's New Chief Creative Officer!.” DOGOnews. January 31, 2011. Accessed July 10, 2025. https://www.dogonews.com/2011/1/31/lady-gagas-latest-creationsunglasses-with-built-in-camera.

                      APA

                      Liu, J. (2011, January 31). Lady Gaga - Polaroid's New Chief Creative Officer!. Retrieved 2025, July 10, from https://www.dogonews.com/2011/1/31/lady-gagas-latest-creationsunglasses-with-built-in-camera

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