The Taylor Swift Effect: A Rising Tide That Lifts All Boats
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American singer-songwriter Taylor Swift had a phenomenal 2023. Her Eras Tour, which kicked off in March 2023, surpassed $1 billion in ticket sales after only 60 shows. This is the highest-grossing music tour ever. The record was previously held by Elton John's five-year-long Farewell Yellow Brick Road tour. It earned $939 million over 328 shows.
Even more impressive, the Eras Tour earned more than 2023's next two most successful tours (Beyonce and Bruce Springsteen) combined. Furthermore, Taylor Swift: The Eras Tour was the highest-grossing concert film of all time, earning $261.6 million worldwide.
In October 2023, Swift became the first woman to be named Time Magazine's "Person of the Year" for the second time since the tradition began in 1927. With an astounding 26.1 billion streams, the 34-year-old also etched her name in Spotify's books as the most streamed artist of 2023.
Swift's success has helped others as well. In October 2023, she distributed bonuses totaling $55 million to the hundreds of people who helped put on the sold-out shows. Throughout the tour's US leg, Swift also generously gave to local food banks. Her donations not only helped families in need, but also helped raise awareness of food insecurity across America.
Additionally, the Eras Tour brought millions of dollars to the 20 US cities where Swift performed in 2023. A survey of 592 "Swifties" by QuestionPro indicated that fans spent about $93 million per show. That included tickets, merchandise, travel, hotels, food, and outfits. Experts estimate that all the spending added over $5.7 billion to the US economy in 2023.
The Swift "Effect" is also being felt by the National Football League (NFL). The superstar has become a fixture at the Kansas City Chiefs games since she began dating Travis Kelce. Her presence is attracting more female fans to the sport. It has also helped double the sales of Kansas City Chiefs merchandise.
Swift is not done making history just yet. The Eras Tour still has over 90 shows left. The next leg will kickoff in Tokyo, Japan, on February 7, 2024. The singer will also make stops in Australia, Singapore, and France before returning to perform in the US and Canada in Fall 2024. The concerts are being eagerly awaited by both fans and the cities whose economies they will help boost.
Resources:: CNN.com, AlJazeera.com, Wikipedia.org, Fastcompany.com
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121 Comments
taylorrocksover 1 yearIM WAY TO ABSESSED WITH TAYLOR!!! EEEEE!!!
dragongod564738over 1 yeargood article
catesaegerover 1 yearMy fav album is fearless and songs are fearless u belong with me and love story
doggirl30over 1 yearlove story is good, then there’s look what U made me do and I knew U were trouble etc, etc, etc… [I like Taylor Swift’s music, clearly!]
- catesaegerover 1 yearI LOVE Taylor #swiftie4life
jamisonheover 1 yearI could literally listen and sing along to all of her songs for the rest of my life!!!
riniroroholoover 1 yearMY GODDESS!! My fav album is speak now, which I think is underrated... (Btw, GO CHIEFS!)- vimozocytykyover 1 yearIm a die hard swiftie. My fav songs are illicit affairs, betty,dorthey,london boy, tiwwchnt, you are in love, and my fav album is all of them
- lofudinefakoover 1 yearREALLY WANT TO GOOOOOOOOOOOOO!!!!!!!!!!!!!!!!!!!!!!!!!!!!
pugfan224over 1 yearokay...i am a total swiftie nerd lol. i watched her eras tour movie and its good. my favorite songs are getaway car and you need to calm down. i really like her lover and reputation albums
firesover 1 yearReputation and 1989 are my favorite- lofudinefakoover 1 yearOMG SAME! BUT MY FAVE SONGS ARE KARMA AND BLANK SPACE!!!! $WIFTIE4LIFE!!!!!!!!!!! lol.
ilovenuggiesover 1 yearMy all time favorite is Lavander haze and Anti hereo!